Consultant; Visual Design & User Experience
March 2007 – Present

eNet Insurance Create and lead user experience develop in SCRUM process.

Razorfish
• NFL Created and led development process of Razorfish’s User Experience effort to build and deploy 90+ modules across 32 team sites. Worked with NFL to; research, plan, gather requirements, architect, and design team sites.
• Choice Hotels - Created visual interface for Choice Hotel’s hotel search results.
• Bakugan Video Game - Worked with Activision to design a web experience to compliment Bakugan’s video-game.
Listspinner - Conducted user research, contextual inquiry, and user testing for beta site. Delivered recommendations on how users share and create lists.
FOX Re-conceptualized FOX.com’s complex site. Simplified and reorganized their underlining site structures and user experience strategies.
Mobients Redesign mobile banking solution for Firethorn and AT&T Wireless. Integrated credit card experience into existing mobile solution.
University of California, Irvine Work with a professor and PhD candidates to craft research strategy for World of Warcraft gamers in China’s Internet cafés. Conducted ethnographic style research across China to create holistic understanding of gamers, their environment, and play patterns. Intel utilize findings to create 3D environment for work productivity.
Roundarch Created an interaction metaphor strategy at Citigroup’s global asset trading platform. Developed a visually rich home-page/dashboard upon login, to give users a snapshot of their portfolio across multiple asset class.

Revolution Health Group; Senior Information Architect
July 2006 – March 2006

Co-manage a creative team to craft an experience for users to understand, purchase, and manage personal health insurance. Implemented an iterative agile test/design process to update designs based on user feedback in real-time. Transform complex insurance data into meaningful informational graphics. Communicated design strategies to founding members, CEO and board members.

SIEMENS Corporate Research; Interface/Visual Design Researcher
January 2002 – July 2006

SIEMENS Corporate Research, Imaging Group Manage interaction and design strategy for visual prototype application. Designed a holistically application platform for software developer to create applications from prototype, architect, to documentation.
Patent pending: Link Objects in 3D Visual Programming Environment.
SIEMENS Medical System Updated applications to new web strategy. Created iconography, interaction methaphor, and streamline functionality.
Bosch Home Crafting on-boarding interaction experience for hardware setup.
SIEMENS Communication Network conceived and conceptualized multiple applications into a remote wellness monitoring system to; monitor, communicate, asset, and connect patients, doctors, and insurance carriers.
Patient: Remote Wellness Monitoring and Communication. ID: 20060008058.
SIEMENS Health Systems Visualized holistic system for doctors, EMS, and state officials to communicate & monitor pandemic disease during crisis.
SIEMENS Building Technology Standardized and integrate multiple style guides into one cohesive document.

Scient Corporation; Associate User Interface Engineer
July 2000 – December 2000

MLB.com Organized and designed interaction for Baseball Basics, Ticketing, and Schedule. Apply Tufte principles to create playful visual interactions.
Scient Internal Wireless Initiative Coordinate NYC’s wireless effort to create visionary prototypes to pitch clients. Build prototypes for clients such as; Morgan Stanley, Lehman Brothers, and Washington Post.

Education

Carnegie Mellon University, 2000
Industrial Design, BFA

Patents and Publication

Dai, Jui-Lin; Feil, Magnus; Quintaniha, Melissa (2005). Data Visualization for Building Management Systems. Information Visualization 2005.

Dai, J; Mamykina, O; Masticola, S. (2005). Remote Wellness Monitoring and Communication. Siemens AG, Patent 20060008058.

Dai, J; Martlage, A (2006). Link Objects in 3D Visual Programming Environment. Siemens AG, Invention Disclosure.

Tools

Photoshop, Illustrator, InDesign, Visio, OmniGraffle, Final Cut Pro, Dreamweaver, Flash, QuarkXpress, AfterEffects, Shake, HTML, CSS.

Artifacts

1 Ethnographic study
2 Comparative analysis
3 Style guide
4 Usability reports
6 User surveys
8 Click-able prototypes
17 Ad hoc user interviews
19 Card sorting
28 Concept diagrams
42 Flow charts
36 Site maps
40 Personas
393 Final graphic screen design
412 Icons
2046 Wireframes
4034 Design sketches

Industry Experience