Role
Senior Information Architect

Service
UX strategy, site-map, content strategy, and wireframe

Description
How do you promote over 30 different shows on the homepage and help users find what they are looking for?

FOX needed to create a visually hierarchy for their homepage. They wanted to promote shows, events and help users navigate to other Fox properties.

I help them re-conceptualized FOX.com’s complex site by simplified and reorganized their underlining site structures while developing page hierarchies. Page hierarchy gave users a way to synthesis information as they browse a page. The overall user experience strategies help define the visual language and created a logical structure for users to navigate around FOX.com Users are able to navigate to any of FOX’s content on any given page.
• Provided content strategy for different sections of the site
• Homepage hierarchy
• Designed site structure
• Developed user experience strategy