Role
Associate User Interface Designer

Service
Wireframe and ideation

Description
How do you unit 30 baseball teams and the MLB label under one look-and-feel, but allow each team to be individually unique?

Major League Baseball wanted to unit their teams and the brand MLB into a single organized entity. They drafted Scient to provide a comprehensive creative and technical solution to unite the brand. Technically, the site utilized one database system to deliver all baseball content to each team. Creatively, Scient pioneered a revolutionary style-guide so teams were able to lay out each site to their own specifications.

I provided wireframes and designed interaction for Baseball Basics, Ticketing, and Schedule. I apply Tufte principles to create a playful team history view. It allowed users to grasp within one view a team’s win-loss-tie ratio.