Role
Senior Information Architect

Service
UX strategy, competitive analysis, user research, usability testing, ideation, site-map, visual design, and wireframe

Description
Co-manage a creative team to craft an experience for users to understand, purchase, and manage personal health insurance. Implemented an iterative agile test/design process to update designs based on user feedback in real-time. Transform complex insurance data into meaningful informational graphics. Communicated design strategies to founding members, CEO and board members.